ALA Insurance approached us in 2020 to help them establish a brand presence on Instagram that would drive engagement and consideration amongst a new demographic of vehicle owners.
Specifically, the campaign needed to break down the barrier of confusion about what GAP Insurance is and how it can benefit your life.
THE BIG SOLUTION
Our vehicle's are so much more than just something to get us from A to B. They're our extra storage, the kids taxi, the last minute dash to the shops, even just a means to escape. However, and as often is the case in life, we don't know what we've got until it's gone. This includes the features and benefits of our vehicle that make life just that bit easier, more convenient or more comfortable.
The star of the campaign is Model, Blogger and Podcast host Louise Boyce, a.k.a Mama Still Got It. We challenged Louise to find a replacement car, but only with the money she would have received from her comprehensive insurance pay out. The four part social film series follows Louise as she tries to carry on with everyday tasks that are now more tricky, highlighting just how important GAP Insurance is.
The campaign was supported by a teaser film featuring the four pain points Louise had to navigate in her replacement car and a series of @Mamastillgotit Instagram Stories, encouraging followers to swipe up for a 10% discount on the ALA Insurance website.