GOLAZIO

THE CHALLENGE

To put Golazio, a brand new bar, opening on the quiet end of Camberwell Road, on the map. The location, with little passing trade, is equidistant from Elephant and Castle, Kennington and Denmark Hill stations. Working closely with the owner, who has no previous bar experience, BIG little LDN were tasked with the creation of the brand and the build and execution of the marketing strategy in the run up to it's launch

THE SOLUTION

First, the bar needed an identity. We brainstormed and researched the market before coming up with Golazio. Next the logo and the brand colours, which needed to feel authentically Italian as opposed to feeling like a football bar. We created the brand book inclusive of the font types, brand colours and variations of the logo, provided the design for the fascia and briefed other suppliers to ensure consistency throughout.

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We then organised the press launch. Timing was crucial, after the World Cup 2018 but, before the new 2018/19 season started.

BIG little LDN was responsible for:

  • Researching the market and forging strong relationships with journalists, publications, authors, local businesses, local influencers.

  • Organising the content of the evening

  • Talent booking, liaison and logistics

  • Establishing a presence on Twitter, Facebook and Instagram and managing content and conversations with followers

  • Creation of the event page and pricing strategy

  • Pre and post event press release writing and distribution

THE RESULTS

It was good fun, you made it a great event, thanks for the invite. Can't wait for the next one.

Adam Digby

Italian football writer Four Four Two, BR Football and author of Juventus: A History In Black & White.

It was a brilliant evening and so well organised - you could tell how much work had gone into it.

Chloe Beresford

Freelance Serie A writer for The Sportsman, Tifo Football, The Sackrace, Mundial Magazine and The Guardian.

It was a pleasure, I thought the night went really well and it’s great to get good feedback.

Mark Hateley

Former A.C. Milan and England Striker.

THE PRESS LAUNCH

RELATED WORK

PR

Influencer Marketing

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