Number 177 Bar and Kitchen Shoreditch was founded by Remi Landaz and Bruno Ciaramicoli, the brains behind sister site, Number 90 Bar and Kitchen Hackney Wick and Half Baked.
Number 177 was turning one, and to celebrate the team had curated a three day event to celebrate. However, the location of the bar does not lend itself well to passing trade and so, BIG little LDN was enlisted to help Number 177 with the PR of the events in order to spread the word and get more people attending the events. The objective was to secure editorial coverage, but without a strong news hook and London's already populous nightlife filling editorial demand, this was going to be tough.
We drew upon our existing relationships with local and national press, as well as researching the music and nightlife industry for journalists and bloggers who would have been interested in hearing about certain artists performing across the three days.
We wrote the official press release for the three days as well as one tailored specifically for the WOMB 2 event featuring a live Q&A panel of inspirational females in the film industry. We then personally emailed members of the press and sold in the events to try and secure coverage.
As well as press coverage, we also introduced the organisers to key influencers such as the marketing team of Refinery29 and the press team at Gurl Talk, a publication founded by Adowa Aboah. These relationships will no doubt come into fruition for future events.
As well as helping with the promotion of Number 177, the relationship we forged with Emerald Street saw them also attend and review sister bar, Number 90 Bar and Kitchen Hackney Wick.