Inspire a new wave of modern day poets using the trials and tribulations of the daily commute as the only muse.
Grow an Instagram account to one that becomes influential and recognised by other influential accounts and publications.
Grew from zero to 189 followers in the space of one month.
Attracted submissions from ten @ProblemCommuter followers
Top post generated 305 impressions and 57 engagements - an impressive amount considering the small number of followers
Account has been picked up by several bloggers and influential accounts with London Calling Magazine regramming "No. 16"
Using the Transport For London brand guidelines, we created an identity for @ProblemCommuter making the Instagram account aesthetically pleasing while having an instantly recognisable connotations with Transport for London.
We created an email account as a channel for followers of the account to submit their own poems in the hope that they would be featured on the @ProblemCommuter page.
We created a schedule, ensure content was always kept up to date with at least one post per day.