WHAT WE DO
Our job is to first understand your objectives, the hurdles in the way and what your current marketing and PR operations look like. We'll ask lots of questions about sales and performance because we need to understand who your audience are and what makes them tick.
We'll then work with you to develop a plan of action that answers your objectives in line with the investment you can afford.
Marketing planning & strategy
We'll write and execute your annual marketing plan and advise on the strategy you should have based on the targets you have set and the budget you have.
Search Engine Optimisation
Optimising your business for search engines is paramount if you want people to find you. Getting to the top involves a combination of tactics. We'll take a look at your entire business, find the gaps and implement the solutions.
In a world of emails direct mail really stands out, but in order for it to work it needs to be targeted, relevant and attention grabbing. We can help you plan and deliver direct mail campaigns that'll grab the attention of your customers in a way that will position you head and shoulders above the competition.
We'll take a look at the way you are currently communicating with your customers and advise if there are better, more efficient solutions and tactics that could increase conversion rates.
Social Media marketing
Social media should not be seen as a 'free' marketing channel.. You need to have a strategy and invest time to make it work. We can help you work out the channels your customers are on and how to attract them to your business.
Email marketing is a great way to promote your business, but no one likes to be bombarded by irrelevant content. We'll help you come up with a strategy and a schedule to acquire new and retain existing customers.
Before devising a marketing plan, it is important you look at historical sales and website data to work out trends, where business is coming from, where and why you are loosing customers and what the peaks and troughs are in terms of the most and least busiest months.
Using in-house tools, we put all our social media influencers through a thorough vetting process ensuring followers are authentic, engagement is high and content is on brand.
Customers love content and Google loves content, We've can be a ghost writer and write content we know your customers want or you can tap our brains for methods that increase leads and inspire consumer action.
Getting someone else to tell your story is a great way to build your profile and attract new business. Our team will help you find the PR hook, write a press release and sell it into trade and national publications for you.
Marketing plan review
Reviewing your plan on a regular basis is critical for success. You must evaluate whether your efforts are translating into the results you initially set out. We'll look at your current marketing plan, see if there are any gaps or room for improvement and help you get a greater return on your investment.
The investment into your marketing budget very much depends on what you want to achieve, over what timeframe and what your current marketing strategy and infrastructure looks like.
Ahead of your free consultation we'll provide you with a briefing document, so when we meet, we can hit the ground running and start getting an idea of your business landscape and what investment you need to make.
We have a simple and transparent fixed fee model and you only pay for the hours and expertise you need.