When deciding whether to invest in Google Adwords your decision shouldn't based on what your competitors are doing it or because you want to be top of Google. You'll end up in a bidding war, costs will spiral out of control and you'll loose site of what you really want which is customers to your website.
There are a few tactics we can share with you to help you get the most ROI from your investment, but if after reading them you still have questions, then just get in touch with us.
1. Use language that will make customer want to click
2. Ensure the landing page relates to the ad
3. Make sure there are as little hurdles as possible
4. Set a budget and stick to it
5. Constantly review and check how your ads are performing