Privacy Policy

If you have any questions regarding our Privacy Policy or the use of your data, please get in touch with

How we use your personal information


This policy is for people whose personal information we use as part of Big Little London Limited business.

Whenever we collect personal information we will be up front about this and will explain what we intend to do with it. We will also give you clear options regarding the ways in which your personal information is used.  

Below we explain how Big Little London Limited uses (and protects) personal information – including information from the use of our website and participating in campaigns organised by Big Little London Limited and our clients. Consequently, please read the following carefully to understand how we use your personal information and, importantly, how we protect your rights.

Who we are

In this policy, ‘we’, ‘our’ and ‘BIG little LDN’ each mean all the companies that make up Big Little London Limited.

What personal information we use

We collect and use the following types of personal information:

  • Contact information (for example, your name, email address and phone numbers).
  • Basic information about you (for example, the business you work for, your job title).
  • Details of any contact or correspondence we have had with you.
  • Financial details (for example, details about any payments you have made to us and where necessary your bank details).
  • Information about how you use our services.
  • Information about your consumer preferences.
  • Information about your opinions
  • Information about how you use our website (for example, traffic data, location data, weblogs and other communication data).
  • Information about your computer, including, where available, your IP address, operating system and browser type.
  • Prospective client and current client contact information (e.g., full name, title to be addressed by, telephone number(s), job title, business name, business registered and/or correspondence address, email address, LinkedIn URL)
  • Collection of children’s personal information - as part of our business we may reach out to individuals who are children. According to the minimum age equivalent in the relevant jurisdiction (13 years or older in the UK), without the prior consent of the parents or guardians of the child. We only collect personal information from individuals under the age of 13 with the explicit consent of a parent or legal guardian. If we learn that we collected the personal information of a child under 13 years old, without first receiving a verifiable parental consent, we will take steps to delete the information as soon as possible. 

How we collect your personal information

We collect your personal information when you:

  • Register or fill in forms on our site (
  • Subscribe to our mailing lists.
  • Participate in any promotions or competitions sponsored, promoted or offered by us or one of our clients.
  • Give us feedback, correspond with us or report a problem with our site
  • Take part in consumer research or provide your opinions as part of a research group we hold or is held by one of our clients.
  • Use our website
  • In person events where you share your personal information
  • Make an employment application to BIG little London

We may also obtain your personal information from sources, such as:

  • Third parties we have contracted with
  • Publicly available resources

What we use your personal information for

To provide and maintain our service

Using legitimate interest, we may process your personal information:

  • to ask you to provide information on how we can improve our services and/or to otherwise effectively communicate with you
  • to provide you with problem solutions or to contact or send you notifications related specifically to the services we offer you
  • to analyse and continually improve the services we offer, or our website

To manage our relationship with you as an existing client

If you contact us or otherwise give us your contact information (for example by registering or by completing an enquiry form on our website(s)), we may, using legitimate interest as a legal ground, process your personal information:

  • to keep our accounts, records and databases accurate and relevant
  • to provide you with information relating to our products or services (for example, confirming a meeting, reminding you of an upcoming event or letting you know about changes that may affect you)
  • to manage your requests and the contract you have with us
  • to contact you regarding updates or informative communications related to the functionalities, products or contracted services
  • to analyse and continually improve the services we offer, or our website  
  • to ask you to complete a client survey or provide feedback via email 

To manage our relationship with you as a vendor or partner 

When you enter into an agreement with us, either as a vendor or partner, we process personal information such as your name, contact details and correspondence. The purpose is to enter into this agreement and communicate with you before, during and after our formal business relationship.

To market our products and related services to you

If you have opted in, provided your explicit consent, or we can process your personal information data under legitimate interest, we may send marketing communications to you about our products and services where:

  • we believe the products and services may be of interest to you 
  • you have requested more information or updates from us 
  • you have provided your contact information to us in order to retrieve content or communications from us, including any research papers, insights or studies conducted by us
  • you have entered into a promotional campaign, offer, survey or loyalty programme through BIG little LDN or via one of our clients and provided your contact details to participate in such activity. We may run these marketing activities directly or with promoters.  

We keep a register of your personal information that us used by us for marketing and communications. You can at any time opt-out from receiving such marketing by clicking on the opt-out or unsubscribe link(s) provided in our marketing communications or make changes to your marketing preferences generally by contacting us at

We collect and process children’s personal information solely for the purpose of providing our services and ensuring their safety and well-being while engaging with us. We do not use their personal information for marketing purposes without the explicit consent  of the child if they are 13 years or older, or from a parent or legal guardian if the child is under 13 years old.

To protect our business and ensure compliance with the law

We may use your personal information to:

  • Fulfil our legal obligations to regulators and official authorities
  • Exercise our legal rights (including in relation to legal proceedings)
  • In addition, we sometimes have to use personal information to detect and reduce fraud.

Legal ground for our use of your personal information  

We process personal information only when we have a valid legal ground to do so. Most frequently, we use your personal information where:

  • it is necessary for our legitimate interests (or the legitimate interests of a third party). If you are a business proprietor, senior stake holder or other staff member of a business we do not have a contract with, we will use the legitimate interests of our business for marketing communications. We will always consider your rights and your privacy before using your personal information for the purposes of our business. Where your rights or privacy override our business interests, we will not use your personal information.
  • it is necessary to process your personal information in connection with the performance of a contract that we have with you directly or indirectly

Importantly, if you do not provide us with enough personal information, we may not be able to enter into or fulfil a contract with you.

  • it is necessary to comply with our legal obligations (for example, if a regulator or official authority asks us for your personal information)
  • you have provided us your consent or opted-in to receiving one of our newsletters. If we collect information for one purpose and then intend to use it for a different purpose, we will seek your consent to do so and/or inform you where necessary or appropriate.  
  • you are a child under 13 years old and have parental consent (we require parental or legal guardian consent before collecting any personal information from children. Parents or legal guardians have the right to withdraw their consent at any time).

Automated decision making

We do not use automated decision making on our website.

Whom we share your personal information with

To run our business efficiently, we sometimes will have to share your personal information with other (trusted) parties such as:

  • Service providers, vendors, subcontractors or freelancers under contract who assist us with business operations or provide product functionality on behalf of BIG little LDN. Examples include: storage of your personal information and administration of email, calendar; payment processors; hosting providers; accounting services providers and software development and delivery solutions providers.  
  • Professional advisors from other industries, such as law and finance. In order to protect BIG little LDN’s rights or the rights of third parties, BIG little LDN may share information with legal counsel, auditors, and related service providers in the course of evaluating or pursuing potential claims involving enforcement of the Company’s or third parties’ contractual and other legal rights. BIG little LDN will take steps to ensure that we disclose only the information necessary for the specific purpose and impose confidentiality obligations and use restrictions consistent with this policy where appropriate. 
  • Freelancers and contractors hired to work on a contract subject to the requirements under this privacy policy and applicable laws.
  • Law enforcement, government officials, regulator or other third parties and when we are obliged to do so by law (e.g., via a subpoena, court order or similar legal procedure).

We take reasonable steps to ensure that such recipients secure data in accordance with good information security and as per the requirements of this privacy policy. We review all vendors and enter into a data processing agreements whenever necessary.

We practice data minimisation so we will only use data suppliers to process your personal data when required.

When required under applicable law, we may provide you with a list of our suppliers upon request.

International data transfers of your personal information

At this point we do not process your personal information outside of the European Union (EU) or the European Economic Area (EEA). Should your personal information move outside the EU or the EEA or from another country that restricts transfers of personal information, we use the EU Commission’s standard contractual clauses (as may be amended from time to time) or other locally-compliant transfer mechanisms outside the EU/EEA, such as consent or local transfer agreements to ensure that an adequate or a same level of protection is applied to your personal information as the one afforded in the country of origin.

How long we keep your personal information

To help Big little London operate our service and meet our legal obligations we will store your personal information in accordance with law or for as long as necessary to fulfil the purpose for the processing. To comply with this, we have regular reviews where we assess our data protection and privacy work with the intention to amend, update and, if necessary, delete personal information when it is no longer needed.

We will only hold information for a longer or shorter period where we are under a legal obligation  (for example, to comply with tax, labour laws or any other relevant applicable laws and regulations), to resolve disputes, and to enforce our legal agreements and policies.

How we protect and store your personal information

The security of your personal information is very important to us. We take legal, technical and organisational measures that we consider necessary in order to maintain the confidentiality and security of your personal information, with due regard to the applicable obligations and exceptions under the legislation in force.

These safeguards include for instance monitoring and auditing of our IT infrastructure, encryption of files in transit and at rest, strong password policies, limiting access to personal information to personnel with a legitimate business purpose, and data protection training for the company’s personnel.

We regularly review our policies regarding the collection, storage and processing of your personal information, including physical security measures, to prevent alteration, loss, query, use or fraudulent or unauthorised access of your personal information.

We have put in place procedures to deal with personal information security incidents and personal data breaches and will notify you and any applicable regulator or authority of a breach where we are legally required to do so.

Cookies and similar techniques

We use cookies, web beacons and similar techniques (“cookies”) when you access our Websites or Apps.  

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

Please refer to our Cookie Policy for more information.

Your rights

We ensure that you may exercise your individual privacy rights under applicable privacy and data protection laws. Depending on the applicable laws in your country, you may have certain rights under data protection law. Under the GDPR, you have the following rights:

  • The right to be informed personal information relating to you is being used or stored (which is what this privacy notice is for).The right to access personal information relating to you which we use or hold. 
  • The right to object to direct marketing any time
  • The right to object to the use of personal information relating to you carried out on the ground of legitimate interests, including profiling, if these decisions produce a legal effect on you.
  • The right to withdraw consent (including parental or legal guardian consent) to the use or storage of your personal information that you have given us and prevent further processing
  • The right to erasure of information relating to you that we use or hold (only in some circumstances) if the personal information is no longer needed for the purposes for which we collected them (subject to local data retention legal obligations)
  • The right to request  data portability by asking us to transfer your personal information that you have provided to us, to another organisation or directly to you, under certain conditions
  • The right to have personal information relating to you rectified if it is inaccurate. You can also request us to complete the information you believe is incomplete
  • The right to have personal information relating to you restricted or blocked under certain circumstances from being used or stored

Please be aware that these rights are not always absolute and there may be some situations in which you cannot exercise them or they are not relevant. To help you understand how they work, we have provided links to the Information Commissioner’s Office’s guidance on each of the rights.

Data Protection Contacts

BIG little London Limited

128 City Road,
United Kingdom,

You also have a right to make a complaint to your local privacy supervisory authority.  Our main establishment is in the UK, where the local supervisory authority is the Information Commissioner:

Information Commissioner's Office

Wycliffe House
Water Lane
Cheshire, United

Phone: 0303 123 1113 or 01625 545 745

Privacy policies of other websites

Our company website may contain links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. We will notify parents, legal guardians, or minors directly if substantial changes are made.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to

<End of Privacy Policy>

Accessing our site

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice. We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it other than any third party intellectual property rights. Those works are protected by copyright laws, trademark laws and treaties around the world. All such rights are reserved.

The trademarks, logos, and service marks (collectively the "Trademarks") displayed on this site are our registered and unregistered Trademarks other than any third party intellectual property rights. In addition, page headers, graphics, icons and scripts are our service marks and our protected intellectual property and may not be copied, used or imitated without the prior written consent of BIG little London Limited. Nothing contained on this site should be construed as granting, by implication, or otherwise, any licence or right to use any Trademark displayed on this site or those of any third party without our express written permission. Your misuse of the Trademarks displayed on this site, or any other content on this site is strictly prohibited. You may print off copies, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. You may not otherwise reproduce, modify, copy or distribute or use for commercial purposes any of the materials or contents of our site without our permission. Our status (and that of any identified contributors) as the authors of material on our site and the owners of the Trademarks on our site must always be acknowledged. If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

You are also advised that we will enforce our intellectual property rights to the fullest extent permitted by the law.

Reliance on information posted

Any information, commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

Our site includes links to other web sites or material which are beyond our control. We are not responsible for content on the Internet or World Wide Web pages or any other site outside our site.

Our site changes regularly

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

Our liability

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. You must bear the risks associated with the use of the internet.

To the fullest extent permitted by law, we and third parties connected to us hereby expressly exclude:

All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.

Incompatibility of our site with any of your computer equipment, software or telecommunications links.

Unsuitability, unreliability or inaccuracy of our site.

To the fullest extent permitted by law you acknowledge and agree that we will not be liable to you or any third party for any consequential or incidental damages (including but not limited to loss of income or revenue, loss of business, loss of profits or contracts, loss of anticipated savings, loss of data, loss of goodwill, wasted management or office time and/or any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable). This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law. Nothing in these terms shall affect the statutory rights of a consumer.


You agree to indemnify and hold us harmless from all liabilities, claims and expenses that arise out of the content you submit, post or transmit via our site, or from your use/misuse of our site or the use/misuse by any person for whom you are responsible or from your violation of these terms.

Information about you and your visits to our site

We process information about you in accordance with our privacy policy. By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Uploading material to our site

Any material you upload to our site will be considered non-confidential and nonproprietary, and we have the right to use, copy, distribute and disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy. You are prohibited from posting or transmitting any unlawful, threatening, libellous, defamatory, obscene, pornographic or profane material or any material that would constitute or encourage conduct that would be considered unlawful and/or a criminal offence.

We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our site.

Viruses, hacking and other offences

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately. We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

Linking to our site

You may not link to our home page without our express written consent. Our site must not be framed on any other site, nor may you create a link to any part of our site without our prior written consent. We reserve the right to withdraw any linking permission without notice. If you wish to make any use of material on our site other than that set out above, please address your request to

Links from our site

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.


We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our site.

Your concerns

If you have any concerns about material which appears on our site, please contact

Jurisdiction and applicable law

These terms of use are governed and construed in accordance with English law and any disputes will be decided only by the English courts.

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