BIG Shot is our collective of young people born after 1997.
They have BIG ideas and even BIGGER opinions. Their job is to help brands tap into the consideration and purchasing mindset of the most socially conscious and digitally aware demographic - Gen Z.
Because true cultural insight, can’t be found behind a desk.
Led by Maya Behzadi and Lili Small BIG Shot works with clients who value long term brand building, and are willing to have their products or services enter the consideration phase months, or sometimes years, before a purchase is made.
Sometimes the most honest opinions come off the cuff, without too much thought or polish. That’s why our Vox Pops are a great way to get a sense of what your audience really think.
Let us know your topic and we’ll work with you to devise a question, with a single-minded focus and put it to our community for response.
Expect self-filmed, TikTok style content that with the right permissions, can also be used for external marketing.
We can work with you to devise both qualitative and quantitative survey questions that are sent out to BIG Shot and beyond. From there, we can facilitate interviews with a selection of young people and merge the responses together to get true insights and future trends.
We can then work together to devise the strategy, BIG creative idea and channel plan.
Having a large community of engaged young people on our team means we can quickly set up focus groups for brands to test creative and messaging before it goes live. We’ll work with you before hand to establish the objective, and help you plan for a successful workshop.
Facilitated by us, these workshops can be paired with surveys and vox pops for a more well robust outcomes.
While we all know about the major platforms and how we should be doing more to have our brands seen on them, algorithms and content formats are changing at a rate that makes it very difficult for brand managers to keep up to date.
Plus, the way your Gen Z audience engages with these platforms is going to be very different to how you instinctively engage.
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