What we CAN Do FOR YOU.

Brand Strategy
A brand is what people say about you once you’ve left the room.

Your brand isn’t a logo. It isn’t about what you say or the colours you choose. Your brand is an idea, fixed in the mind of your audiences, made up of the memories, experiences and interactions they have with it.

We apply clear-sighted understanding to help your business harness and express its brand. Creating powerfully engaging experiences, for the right audiences, in the right places and at the right times.

Your brand journey with us

1

Abstract to tangible

We get to the heart of your business. Why it exists, how you want people to feel and the emotional synergy between your brand and your products or services.

2

Audience insights

To connect with your audience, you need to understand what really matters to them. We’ll merge the essence of your brand with your audience need states to create extraordinarily memorable experiences.

3

Your brand language

We’ll help you craft the words and visual language that express your brand personality so there’s a consistency in all communications that is instantly recognisable and ownable.

4

Create
stand out

Be it a new website, social media campaign, retail activation or PR stunt, we’ll use your brand, audience and cultural truths to create a big idea that stands out, increases engagement and drives results. 

5

Intelligent execution

We’ll optimise your budget with a data driven execution plan, based on past campaigns, ensuring the message lands with your audience and you get the greatest ROI possible.

Influencer Marketing
No Vanity Metrics Here

This isn’t about a one off #Ad. We’re here to build you an army of brand ambassadors who can talk genuinely about your product or service to their engaged audiences. Decades of campaign management means we know our talent and what their followers respond to in order to drive sales, increase share of voice, enhance your reputation and boost social media engagement.

What we bring to your table

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Influencer analysis

Using leading software, we can track engagement rates, provide detailed follower analysis and can assess for fake followers to make sure the influencers we choose are on brand and can deliver bang for buck.

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Negotiation & contracting

Our influencer and agent relationships span over 12 years, giving us the volume to negotiate preferential rates. Our influencer contracts have been written by our tier 1 media, tech and IP law firm, so campaign deliverables, usage rights and exclusivity are covered in watertight agreements.

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Brand immersion sessions

It’s important that influencers feel part of the brand family so, we’ll facilitate a session between you and them where they can learn more about the business and ask any questions.

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Influencer management

Up to date with ASA and CAP guidance, we ensure your campaign is compliant with the regulators. We’ll craft a clear posting plan so there is no ambiguity. After every post, our team collects the engagement stats directly, so you don’t have to. 

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Influencer reporting

After every campaign, we’ll analyse the stats and compile a report containing learnings and ideas for your next campaign.

9.25%+

ROI
‘Your life’
ALA Insurance
Pattern

10%

conversion rate
@TheLongMum
ALA Insurance
Pattern

11%

Engagement rate
‘Headspace’
ALA Insurance
Pattern

1,000+

organic followers
‘PR Launch’
Golazio
Pattern
PR
More than a press release

Positive editorial coverage is the true definition of an endorsement. However, to secure that coverage, it’s not enough for your company to simply exist. In the same way brands build credibility with consumers, credibility has be built with journalists. We can help you do that. 

Services
include...

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PR strategy

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Commissioned
research

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Media
relations

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Press
releases

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Media
packs

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Press
events

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Media
training

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Crisis
communications

As seen in...

Startups Magazine
Startups Magazine
DAZN
DAZN
Heart
Heart
London Evening Standard
London Evening Standard
Stylist
Stylist
The Guardian
The Guardian
TimeOut
TimeOut
The Telegraph
The Telegraph
The Grocer
The Grocer
Plant Based News
Plant Based News
TalkSport
TalkSport
VegWorld Magazine
VegWorld Magazine
City AM
City AM
Mail Online
Mail Online
ESPN
ESPN
iNews
iNews
Goal
Goal
Fox Sport News
Fox Sport News
Social Media

Thumb-stopping content.

Your social media presence is as important as your website. It's often where your customers go first but, not all brands have to be on all channels.

We’ll help you find where your audiences are and create a social strategy that gets your brand in front of more people, drives leads and generates revenue.  social experience of your brand will always build on your accumulated brand trust and equity.

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I’ve had nothing but collaborative and creative work. From design by Helen, influencer strategy by Holly, copywriting and ideas by Sophie and strategy, support and momentum by Emma. The full package! Thanks for all your hard work team!

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Harriet England
Marketing Manager
ALA Insurance
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I have loved working with BIG little London on our marketing strategy, PR & digital advertising. Emma is very knowledgeable, resourceful and a real pleasure to work with. Highly recommend!

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Elin Roberts
Co-Founder & Head of Marketing
Better Nature
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It’s been a great pleasure working with BIG little LDN. They have increased awareness of our expert team in the global financial services and data transformation market. There is a lot more to come. Thanks to Emma and her excellent team.

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Jörg Mauelshagen
Co-founder & Group Director
bancon
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100% recommend BIG little LDN! They're organised, very helpful & they were quick to answer any questions we had. As well as being professional, they are very friendly and easy to communicate with. I hope I get the opportunity to work with them again.

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Beth Johnstone, @SheIsTheLostGirl
Content creator / Influencer
ALA Insurance
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BIG little LDN are amazing. They immediately understood our concept & had great ideas on how we could bring it to life. They immersed themselves in the bar, organised our opening & organically grew our social to over 4,000 followers.

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Tim McTigue
Founder
Golazio
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Our services
in action

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Not just a nice to have

A campaign for a new money conscious audience
Big Results

Crowdfunding

One of the fastest funded plant-based crowdfunders in Seedrs history.
Big Results

B2B Brand Strategy

Bringing clarity and identity to parent and product
Big Results

B2B lead generation

An emotive approach that drove tangible results
Big Results

NC500 Road Trip

Our thumb-stopping film that started organically trending on Instagram.
Big Results
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talk@biglittlelondon.com