Gen Alpha are the youngest in society, born after 2010. They are growing up in a completely digital world with their devices rarely out of reach and answers to most questions are only a click away.

While the oldest of Gen Alpha is the legal age to use social media (13), that doesn't prohibit younger children from accessing these channels.

We spoke to the parents of BIG Shot, our community of young people born after 1997, to find out what sort of relationship Gen Alpha have with social media and to understand the role influencers play in their lives.

We wanted to understand:

To what extent can Gen Alpha be reached through influencer marketing and what's the future of influencer marketing as it grows up to become cemented in marketing plans for all businesses?

The parents we spoke to have children between the ages of 5 and 12 years old.

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Topics include:

What is the potential of influencer marketing to Gen Alpha?

Is Gen Alpha authenticity radar more acute and to what extent can they be reached through influencer marketing?

What's the future of influencer marketing as it grows up to become mainstream and cemented in the marketing plans of all businesses, no matter the sector?

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Advisory boards are usually made up of experienced senior professionals, but in today’s world, the short-lived experiences of under 18’s is just as valuable in business. Get in touch with Alice and Maya to find out how BIG Shot can support your brand.‍