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Anne-Sophie PR and brand transformation
Anne-Sophie
Brainwave
Anne-Sophie PR and brand transformation
Brand Strategy
PR
PR strategy
Crisis communications
Corporate Identity
Fractional CMO
Anne-Sophie
Brainwave
The background
Neuroscientist Anne-Sophie came to BIG little LDN at a pivotal moment in her career. Her scientific expertise was growing in demand, but her public profile was being shaped by others, overshadowed by celebrity-led narratives and lacking a cohesive brand identity that reflected her real work in neurological resilience, sleep, stress and mental fitness.
She needed:
- A brand platform that distinguished Anne-Sophie the scientist from Brainwave the company to find the common ground for one corporate identity.
- Clear tone of voice and brand personality traits to guide all content across social, PR and partnerships.
- Strategic positioning that would allow her to own her story, elevate her authority and reach audiences who want evidence-based neuroscience, not hype, wellness fads or unproven trends.
- A self-sustaining PR engine that would establish her as one of the UK’s leading neuroscience voices.
BIG little LDN was appointed to build the brand from the ground up and create the platform for Anne-Sophie’s evolution into a recognised expert.
The BIG solution
1. Brand development sprint
We designed and facilitated a high-impact creative workshop bringing together BIG little LDN, Anne-Sophie, and WOB Studios, who would later lead visual identity.
The outcomes were transformational:
- A complete brand platform: purpose, vision, mission, value proposition
- A differentiated brand architecture defining:
- Anne-Sophie – the scientist, media spokesperson, keynote speaker
- Brainwave – the programme and B2B service proposition
- A clarified tone of voice anchored in intelligence, empathy, authority and real-world application
- Defined brand personality traits, eliminating ambiguity and preventing drift towards influencer tropes
- Audience segmentation across corporate employers, wellness brands, media editors and individual clients
- Narrative pillars designed for scale: mental resilience, sleep science, behavioural change and emotional fitness
Creative alignment with WOB Studios
Bringing WOB Studios into the room was a strategic advantage. They heard the brand thinking first-hand and interpreted it with exceptional precision, resulting in a visual identity that was immediately aligned with the scientific yet empathetic direction of the brand.
Their concepts reflected exactly what the workshop unlocked - modern clarity, softness without weakness and a fresh, authoritative presence for the neuroscience category.
2. Media pack and expert positioning
Following the brand work, we advised on the content for a comprehensive media pack positioning Anne-Sophie as a credible, accessible authority in neuroscience. This asset became the foundation for all PR outreach.
3. Proactive and reactive PR
We launched a dual PR strategy to grow Anne-Sophie’s footprint across wellness, health and lifestyle media. This included:
- Proactive pitching to broadcast producers
- Targeted outreach to national press and lifestyle magazines
- Rapid-turnaround expert responses to reactive journalist requests
- Partnership exploration with aligned brands
BIG Results
In five weeks we secured coverage in, Vogue on the effects of Hypnotherapy, The Sun on why people find it difficult to resist snacking late at night, Stylist (twice) on the relationship between alcohol, brain health and how heavy drinking in our youth can affect brain health as we age and expert comment on popular longevity biohacks to avoid, The Mirror on the effects of coffee on the brain and The Simple Things on social wellbeing benefits of sleepovers for mature women.
Campaign and content ideas for Mental Health Awareness, "Myth-busting" the brain and Neuroscience in real life.
189 million
Media Reach
Mirror, Vogue, The Sun, Stylist
1
Distinct brand identity
Related WORK
