Smarter Contracts is a privacy tech company and the owners and creators Pulse, a consent management platform built using blockchain and machine learning.
As a rapidly growing start up, with Pulse® at its core, Smarter Contracts had invested the majority of their time building a market viable product and securing investment. While confident in their own understanding of the company’s mission, vision and value proposition; they were struggling to articulate it in a clear and succinct way that gave the company stand out and differentiated the parent brand from the more established product brand.
Over a series of creative workshops involving all senior stakeholders, we defined the personalities, emerging quality’s, tone of voice and the mission, vision and value proposition for both brands, finding a way for them to be related while distinctly different from one another. For the parent brand Smarter Contracts, we used our outcomes to define the visual language resulting in a bold, confident logo mark, a more open font, ownable iconography and a collection of images now used with clear purpose and intent.
We worked with the senior leadership team to craft the content that was needed for a robust B2B website intended to educate and generate leads.
We then redesigned and rebuilt the Smarter Contracts website, in a way that is uniquely ownable by the brand. Building in custom elements of the visual language for a slick, professional experience expected of a B2B business.
“Internally we were struggling to define and articulate the relationship between product brand and company brand. The BIG little LDN team did a series of brand workshops that were really fun for us to all be included in and resulted in a clear and differentiated brand positioning that’s far more engaging and reflective of who we are.
We've had complimentary feedback from industry peers, advisors and investors on our improved branding and website and the professional grade templates BIG little LDN have created have given us a bank of assets that ensure all communications look consistent and are quicker to produce."
Wayne Lloyd, Founder and CEO, Smarter Contracts.