Better Nature


Media & event production

PR strategy

Better Nature

The background

Better Nature is the world’s first food tech company focused on tempeh fermentation to produce delicious, nutritious and clean-label plant-based proteins. Their scalable and proprietary fermentation technologies allows them to innovate, pioneering new methods of creating protein rich meat-alternatives with added taste and nutritional value.

Having previously secured over £720,000 from some of the leading investors in the alternative protein industry, Better Nature's next target was to raise £1.3 million by opening up the opportunity to the masses through a crowdfunding round on Seedrs.

While Better Nature have built up an engaged and loyal following in the plant-based space, raising £1.3 million is no small task. To give the campaign the best possible chance of success, Better Nature needed to increase their email subscriber database and increase traffic to the website and social media channels by securing PR coverage.

The BIG solution

Working collaboratively, cross agency, we implemented a change in messaging and frequency of the website pop up to encourage more people to subscribe, managed Facebook and Google Ads, wrote the script for the crowdfunding video, helped come up with the perks and benefits structure offered to investors at certain investment milestones, and secured pre and post campaign PR coverage.

BIG Results

Target of £1.35 million was secured within just three hours of the private launch on Seedrs.

The stretch target of £1.6 million was secured within two days of the public launch, making it one of the fastest funded plant-based crowdfunder in Seedrs history.

Coverage secured in Techround, The Grocer, Insider Media, Vegconomist, Green Queen, FoodBev Media, The Vegan Kind, The Business Desk and Vegworld Magazine.

In the month leading up to the crowdfund launch, brand engagement increased across a number of metrics including email marketing subscribers, visits to the website and sales via the online shop.


Revenue v previous period


Pieces of coverage secured

1.1 M

Earned media reach

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