BIG little LDN hired to crystallise the brand framework, visual language and corporate identity for Zodia Markets, the institution-first crypto exchange owned by Standard Chartered and OSL.
Initial work to define the purpose, vision, mission, value proposition, brand qualities, tone of voice, personality and narrative began in Q4 2022 and was completed early January 2023. Following their success, BIG little LDN were then asked to develop the brand framework into a visual language and new corporate identity.
Work has been completed comprising of a comprehensive brand book containing design and application rules for the new, fit for purpose logo, colour palette and typography along with designs for social media assets, event banners, brochures, business cards, sales deck and website.
"We had an exceptional experience working with Emma and the team Big little LDN on the evolution of the Zodia Market’ brand. Their experienced team, enthusiasm and expertise were instrumental in crafting our brand narrative and visually striking identity. Through inclusive workshops, taking everyone in the firm on the journey they captured our vision and were able to bring their creative capability to the fore. Working together has been a collaborative and valuable experience and we, as an entire company, take pride in the results achieved.”
Usman Ahmad, CEO, Zodia Markets by Standard Chartered
"I think I can speak for all of us when I say we are very proud of what we’ve created together and grateful to your entire team."
Sara Johnson, Social Media & Marketing Specialist, Zodia Markets by Standard Chartered