bancon Group, one of the preferred implementation partners for SAP and SAP Fioneer, have signed a three-year retainer with BIG little LDN to focus on product marketing, thought leadership and co-branded content.
BIG little LDN was first contracted in 2019, following a competitive pitch with their incumbent agency. The primary objective was lead generation; however, they needed a complete overhaul of their brand, website and communications material before any leads could be generated.
Since then, bancon’s brand presence has grown significantly both online and offline with LinkedIn followers increasing by over 917% from 118 followers when we began, to over 1,200 at the time of writing. Their newly designed website can now house different forms of content in a user friendly and accessible way and has driven over 300 leads since going live.
Emma Critchley-Lloyd, Founder of BIG little LDN comments, “When we first began in 2019, there was a little skepticism about our transformational approach from a pure rational marketing of their services, to emotive thought leadership, behind the scenes and employer brand marketing. We have really enjoyed taking bancon on that journey, bringing their amazing culture to the forefront and seeing the tangible business results follow.
“In what is a very functional industry, we welcomed the challenge to change the narrative that surrounds B2B Marketing for its lack of differentiation and creativity and help bancon stand-out amongst industry peers.”
Bernhard Stricker, Co-Founder and Group Director at bancon comments, “The BIG little LDN team really understand our business and how we need to present ourselves to drive cut through in a competitive market. They have immersed themselves in our business with their can-do attitude and infectious enthusiasm which has not only driven results beyond expectations, but has also been a lot of fun.
We are excited to see what the next three years brings and continue creating great work from this partnership.”